Remember when MTV played music videos? When going outside was just... what you did? When you had to actually wait for your favorite show?

Yeah, we do too.

Gen X Threads isn't just t-shirts. It's apparel for the generation that survived latchkey childhoods, built the internet, and perfected the art of sarcasm. We're talking vintage vibes, pop culture deep cuts, and enough self-aware humor to make you snort-laugh your coffee.

We make clothes that speak your language—the one before emojis took over. For people who remember rotary phones, learned cursive, and still think we're cooler than everyone else (because we are).

Come for the nostalgia. Stay for the comfort. Wear your Gen X badge however you want.

Whatever.